the buzz: behind the scenes with send the trend

Bright and early this Thursday morning, I had the opportunity to go behind the scenes with the bubbly women behind Send The Trend as they interviewed Dr. Gross for QVC’s Beauty iQ newsletter. If you’re a subscriber, you’ll know that they have only just started this series — so we’re quite honored to be a brand they chose for one of their very first interviews!

Lindsey of Send The Trend
Lindsey of Send The Trend

I got the scoop on Send The Trend from their merchandiser/media maven/writer Lindsey — to find out what they’re all about, and her top picks for summer,

The Skinformant: Hi Lindsey! Can you give the Skinformed a little background on Send the Trend for those who might be unfamiliar with the site?

Lindsey: Sure! Send The Trend was founded in 2010 as a curated accessory subscription site — our founder, Divya, is passionate about the easy, affordable way accessories can update an entire style look. We were acquired in February 2012 by QVC, and we’ve branched out more into beauty and other lifestyle products.

S: So why DGSkincare?

L: We’re working on a new look and feel for Beauty iQ — making it more fun and editorial — and we want some brands to be more visible, including Dr. Dennis Gross Skincare. Send the Trend and QVC both love Dr. Gross…because he’s a practicing dermatologist, his advice is truly authentic, giving real insight and tips to customers with a relatable message.

Dr. Dennis Gross Skincare Alpha Beta® Glow Pad for Body
Dr. Dennis Gross Skincare Alpha Beta® Glow Pad for Body

S: On that note, what’s your favorite DG product?

L: Definitely the Glow Pads! They’re easy to bring with you wherever you go, they’re refreshing, and they make it easy to get a glow while doing good for your skin.

Along with a healthy dose of Glow Pad, Lindsey gave me her top five Send The Trend essentials for summer.

Clockwise from top left: A pair of trendy sunglasses;  bright lipstick; lightweight, multipurpose scarf; a big, colorful statement necklace; and a tinted moisturizer with SPF.

Lindsey's Send The Trend picks for summer
Lindsey’s Send The Trend picks for summer

 

As for the awesome interview with Dr. Gross, keep your eyes peeled next month — but here’s a sneak peek to hold you over!

Dr. Dennis Gross discussing Root Resilience Anti-Aging Scalp Serum

What are your summer style picks?

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