Bright and early this Thursday morning, I had the opportunity to go behind the scenes with the bubbly women behind Send The Trend as they interviewed Dr. Gross for QVC’s Beauty iQ newsletter. If you’re a subscriber, you’ll know that they have only just started this series — so we’re quite honored to be a brand they chose for one of their very first interviews!
I got the scoop on Send The Trend from their merchandiser/media maven/writer Lindsey — to find out what they’re all about, and her top picks for summer,
The Skinformant: Hi Lindsey! Can you give the Skinformed a little background on Send the Trend for those who might be unfamiliar with the site?
Lindsey: Sure! Send The Trend was founded in 2010 as a curated accessory subscription site — our founder, Divya, is passionate about the easy, affordable way accessories can update an entire style look. We were acquired in February 2012 by QVC, and we’ve branched out more into beauty and other lifestyle products.
S: So why DGSkincare?
L: We’re working on a new look and feel for Beauty iQ — making it more fun and editorial — and we want some brands to be more visible, including Dr. Dennis Gross Skincare. Send the Trend and QVC both love Dr. Gross…because he’s a practicing dermatologist, his advice is truly authentic, giving real insight and tips to customers with a relatable message.
S: On that note, what’s your favorite DG product?
L: Definitely the Glow Pads! They’re easy to bring with you wherever you go, they’re refreshing, and they make it easy to get a glow while doing good for your skin.
Along with a healthy dose of Glow Pad, Lindsey gave me her top five Send The Trend essentials for summer.
As for the awesome interview with Dr. Gross, keep your eyes peeled next month — but here’s a sneak peek to hold you over!
What are your summer style picks?