Even though the weather today has been nothing but gloomy, I was greeted with nothing but sunshine when I stopped by the Sephora at Times Square. The ever-effervescent Sal Zullo, NYC Product Specialist, spotted me and waved as he effortlessly juggled the attention of three clients. Times Square may always be busy, but there isn’t always a Dr. Dennis Gross Skincare™ event — and clients from around the world were getting in on the action.
“This may look like a lot, but I swear: you can do it in five minutes,” Sal explained as he arranged an assortment of the Alpha Beta® Peel, Ferulic Acid + Retinol Brightening Solution, Ferulic + Retinol Anti-Aging Moisturizer, and the Clinical Concentrate Boosters in front of a client. “Do you feel a tingle?” he asked. “That means it’s working.” While he explained how acids exfoliate the skin, I checked out what the other beauty consultants were up to: Kasi showed me how to use the technology behind Pantone Color IQ (the perfect way to get matched to your shade of CC Cream SPF 18) and Xiomara explained to a Spanish-speaking client how Trifix™ Oil-Free Moisture clears pores to help prevent blackheads and blemishes.
The biggest draw? Complimentary steam facials! Account Coordinator Derenisse Infante set up Steamer Solutions at the front of the store, and the steam puffing away pulled in people from the street. Anyone who bought a steamer (or more than $100 of product) brought home a deluxe Ferulic + Retinol Brightening Solution or Clarifying Colloidal Sulfur Mask.
Who’s stopped into a Sephora event recently? What did you snag?
If you were one of hundreds stepping into Sephora this Wednesday, it was instantly clear that this was no ordinary shopping day. Though always busy, the beauty hub on 86th and Lexington was buzzing with a different kind of energy — DJ Vida was seamlessly mixing the hottest new tracks with classic favorites, Vita Coco representatives were handing out drinks, and every Sephora cast member was wearing an enormous button declaring, “The Doctor Is In!”
Today’s special guest? Renowned dermatologist, skin cancer researcher, and brand founder of Dr. Dennis Gross Skincare, Dr. Dennis Gross. Fresh from a day at his practice, 900 5th Dermatology, he brought his clinical expertise (and his team of experts) to lucky Sephora clients. From 5pm to 7pm, Dr. Gross sat with dedicated fans and brand newcomers alike during complimentary, personalized consultations — which would cost upwards of $250 at his office — thoroughly inspecting their skin and appraising individual needs. His team of experts were on hand to offer Sephora “patients” a gift of a 3-pack of the bestselling Alpha Beta® Peels and a deluxe sample of the Clarifying Colloidal Sulfur Mask, in addition to professional treatments. Clients were spotted seated near the popular Steamer Solutions, enjoying a relaxing facial, learning about the benefits of Ferulic Acid + Retinol Brightening Solution firsthand, and testing the new Ferulic + Retinol Fibroblast Anti-Aging Moisturizer.
By the end of the night, all were a Dr. Gross convert, with many visitors swearing to follow up with Dr. Gross for further treatment at his practice. As one client left toting a huge bag of products, she exclaimed, “I can’t believe I spent my whole night here!..but I loved every minute of it.”
Last weekend, Dr. Gross participated in Super Saturday 16 — and he had a blast! After selling out of the Alpha Beta® Smoothing Body Towels in less than two minutes, he headed back to his home in the Hamptons, where brand CEO and president – and his wife! – Carrie Gross was throwing a party packed with our QVC friends. Take a peek at the pics! Continue reading →
It’s that time of year again! This Saturday, July 27th, is Super Saturday, an event held by the Ovarian Cancer Research Fund. It’s a giant garage sale of high-end designers, cosmetics brands, and more — the proceeds of which go to the aforementioned charity — and is co-hosted by Kelly Ripa, Donna Karan, and InStyle.
It’s sponsored and broadcasted live by QVC, and we’re excited to announce that Dr. Gross will be on selling the Alpha Beta® Smoothing Body Towel. A personal favorite of mine, this body treatment exfoliates skin while treating it with powerful anti-aging ingredients — it even works to reduce shaving frequency! It’s a summer skincare essential, and with proceeds going to charity, how can you say no? Tune in 2pm EST Saturday!
Bright and early this Thursday morning, I had the opportunity to go behind the scenes with the bubbly women behind Send The Trend as they interviewed Dr. Gross for QVC’s Beauty iQ newsletter. If you’re a subscriber, you’ll know that they have only just started this series — so we’re quite honored to be a brand they chose for one of their very first interviews!
I got the scoop on Send The Trend from their merchandiser/media maven/writer Lindsey — to find out what they’re all about, and her top picks for summer, keep reading!
If you’re passionate about skincare and sun protection, I hope you haven’t missed the scientific study that both the New York Times and the Wall Street Journal wrote up this week.
Believe it or not, there hadn’t been “hard evidence” to support that sunscreen prevents photoaging before this study was published. The study, conducted over 4.5 years, consisted of 900 white Australians between 25 and 55 years of age. All were provided with an SPF 15+ to apply — half were asked to use it as they normally would, while the other half were assigned to daily use.
According to the Annals of Internal Medicine, those who applied sunscreen daily showed 24% less skin aging than those who used sunscreen inconsistently. Their skin was smoother with fewer wrinkles and more elastic (less sagging).
What do you think about this? I’m personally not at all surprised – Dr. Gross, along with most dermatologists, highly touts the benefits of using sunscreen regularly. (After all, he does have background as a skin cancer researcher!) I’ll admit, it can be hard to remember to apply sunscreen daily – at least for me – even though any sun exposure at all can cause skin damage.
I’m going to Florida this weekend, and while Tropical Storm Andrea may be crashing my vacation, I’ll be sure to load up on Powerful Sun Protection SPF 45. Psst! In a few weeks, we’ll be launching a new sunscreen — a physical sunscreen that’s a mineral mist — and it’s super easy to apply. I’m very excited about it, and I’ll keep you posted on more info!
What are your biggest concerns when it comes to sun exposure? Why? And what are your weekend plans?