If you were one of hundreds stepping into Sephora this Wednesday, it was instantly clear that this was no ordinary shopping day. Though always busy, the beauty hub on 86th and Lexington was buzzing with a different kind of energy — DJ Vida was seamlessly mixing the hottest new tracks with classic favorites, Vita Coco representatives were handing out drinks, and every Sephora cast member was wearing an enormous button declaring, “The Doctor Is In!”
Today’s special guest? Renowned dermatologist, skin cancer researcher, and brand founder of Dr. Dennis Gross Skincare, Dr. Dennis Gross. Fresh from a day at his practice, 900 5th Dermatology, he brought his clinical expertise (and his team of experts) to lucky Sephora clients. From 5pm to 7pm, Dr. Gross sat with dedicated fans and brand newcomers alike during complimentary, personalized consultations — which would cost upwards of $250 at his office — thoroughly inspecting their skin and appraising individual needs. His team of experts were on hand to offer Sephora “patients” a gift of a 3-pack of the bestselling Alpha Beta® Peels and a deluxe sample of the Clarifying Colloidal Sulfur Mask, in addition to professional treatments. Clients were spotted seated near the popular Steamer Solutions, enjoying a relaxing facial, learning about the benefits of Ferulic Acid + Retinol Brightening Solution firsthand, and testing the new Ferulic + Retinol Fibroblast Anti-Aging Moisturizer.
By the end of the night, all were a Dr. Gross convert, with many visitors swearing to follow up with Dr. Gross for further treatment at his practice. As one client left toting a huge bag of products, she exclaimed, “I can’t believe I spent my whole night here!..but I loved every minute of it.”